India is a land of rich culture and traditions. We Indians have sheer respect and are proud to be a part of the diversified customs & traditions. Ethnic wear is a way of showcasing our respect to the culture we belong to. From traditional gatherings, weddings, to parties to varied festivals of India we see people donning traditional wear in most of the places. There was a time when traditional wear by various brands used to be mostly focused on adults. However, the times have changed and you can see the wide variety of options available for kids in the ethnic wear segment. In fact, there is an overall shift in the way apparel market is seen in India now. Consumers no longer stick to formal or casual attire for family functions and marriage ceremonies, they rather prefer ethnic wear that reflects the uniqueness of the Indian cultural ethos.
Kids traditional wear is still a niche segment but the market is growing at a constant pace with many new brands and established one vying for space.Gone are the days when only the men & women of the family had to prepare months in advance for any wedding or a traditional function. Times have changed and kids are matching with the adults equally in this race to look good and belong to the custom and culture of the country they live in. Among various fashion categories, ethnic wear has emerged as one of the most exciting categories owing to the revival of demand for traditional wear across age groups, especially, among the youths of both the genders.In order to cater to the growing demands of providing a complete shopping experience, there are many brands who are foraying in the kid’s ethnic wear as well. There are many multi-category brands offering complete family shopping solutions and there are also brands who are offering products exclusively for kids. Today I am going to share my experience with one such amazing Indian Brand “Hugsntugs” catering to the demands of the future of our country, yes you guessed it right, Children! Read on to know more about me and my daughter’s experience with a beautiful traditional wear sent by Hugsntugs.
Who are they?
Hugsntugs is a dream born out of the desire these first-time mums Nimisha and Muckta to dress up their little one. Having studied fashion and coupled with a strong background of apparel industry it was the most natural thing for them to start as mompreneurs and launch “Hugsntugs” a trendy online store for kidswear. They have a huge line of kids clothing and accessories which are made with a lot of passion and care keeping the delicate skin of kids in mind. They offer the latest fashion and wide range of kids clothes in India. Coupled with amazing discounts and exciting offers they are a go-to destination for clothing needs of your children.They have a wide collection which is available from newborn to 8 yrs old girls and boys.
What are we reviewing today?
I got a beautifully packed ghagra and choli from these beautiful mums Nimisha and Muckta. It’s an Alluring yellow lehenga with Pink contrast and pure georgette blouse of pink colour gives it a stylish & beautiful look. The dupatta completes the co-ordinates for an elegant party look or any festive occasion. I was in complete awe of this dress since it looks just perfect for my little one. I could imagine her right away wearing this and showing her innocent swag. I was so sure that this combination of pink and white lehenga will make my little princess look like a diva. I found this to be a perfect dress for the upcoming Rakshabandhan and a wedding in our family.
Here are the few aesthetics of the dress.
With the upcoming festivities, I am sure most of us would be looking out for some amazing traditional wear for our kids. I am indeed always on the look out of bright coloured clothing for my beautiful daughter. Since I love bright colours most of her clothing gets inspired by my taste and now she also likes all the bright yellows, orange and pinks of the world.
Key Features: This outfit has got the perfect combination of colours.Choli is magenta in colour and lehenga is a combination of yellow and pink with golden horizontal stripes overall. The simple yet elegant look of the outfit makes it worth a buy. The choli has got a soft inner lining to avoid the child’s skin getting rashes. Whereas the lehenga has 3 layers beneath the main georgette outer cloth. Due to these many layers, it gives the lehenga nice strength and bounce which adds to the elegance of the costume. To fit the varied waist sizes it has got a dori to tighten around Along with the dori is a beautiful latkan which is like an icing on the cake. It completes the look of this wonderfully colour coordinated traditional wear.
Texture: The fabric is really nice and soothing on a child skin. The material used is a georgette.
Packaging: The lehenga set had come in a brand labelled plastic cover. It would be great if such elegant outfits can come in a cardboard box with a personalised message along with that to make it look more appealing. I am sure while you are reading this, these two wonderful mompreneurs Nimisha and Muckta are making a plan to just do so. Tags: rakshabandhan, indian wear, Lehenga, Kids indian wear